Selling business to business is all about relationships - and going along to local networking groups and mingling with potential corporate clients is THE best way of creating those relationships. But beware. Effective networking is about more than just turning up, shaking a few hands and leaving in a shower of business cards. Give it some thought, follow these simple guidelines and watch your contacts grow!
Be clear about why you’re going and set objectives
Be prepared – and be yourself!
Work that room!
This might all seem a little cynical and calculated, but your window of opportunity will be limited and if you remain your true self, with perhaps just a little more structure than you might usually apply, you can form the basis of strong future business relationships.
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