Grow your booth business

Price for profit, not to beat competitors in a race to the bottom.

The compounding levers that move profit without doubling bookings.

BoothBook V2 is not just a better platform. It is a stronger team, a healthier development setup, and a better foundation for what comes next.

V2 isn't just a feature list. It's a stronger foundation for running a photo booth business that actually feels manageable as it grows.

Seven proven plays from operators booking 200+ events a year.

Let’s be honest-social media isn’t just for sharing vacation pics and arguing about pineapple on pizza. It’s also one of the most powerful ways to grow your photo booth business! If you’re not yet using photo booth social media marketing, then you’re missing out on some serious fun (and business growth). Here’s how tapping into social media marketing can give your business the glow-up it deserves.

There is so much information to gather for an event. More than just what you collect to know where to show up and to have the event. Do you like to gather other vendors info, day of contacts, theme, and more?

Ismail Humet from Booth Report sat down with Jonathan Emparan from BettyBooth to discuss his expanding business using BoothBook.

Ismail Humet from Booth Report sat down with Michael Vayner from PicMe Events after chatting with him at PBX 2023 and discovering how much the Proposals feature in BoothBook turned his business around since Covid. Ismail was keen to understand more about the feature and which key tips and takeaways he could find from Michael's use of the platform, to help educate other photo booth and event owners to become as successful.

For those of us that like to micromanage and like to feel totally in control of every single aspect of every single moving part of our business, the fear regarding automation is simple - you’re afraid that allowing certain aspects of the business to be automated will result in you losing control of the direction of your business. This is a valid concern, but one that is totally incorrect.

It’s a familiar scene. You’ve got what you believe to be the greatest website in photo booth business history. You’ve got a killer pricing plan in place and you’re raring and ready to go to make your mark in the industry. But the bookings just don’t seem to be coming in, and it’s becoming a very stressful monster on your shoulder. So what can you do?

Nowadays it seems like everybody and their mother is offering a 360° Photo Booth as part of their services, and the appeal for your clients isn’t exactly difficult to see. Who wouldn’t want to use the 360° booth and feel like they’re Lady Gaga posing for the cameras at the Met Gala?

Own your own photo booth rental business and concerned that you aren’t charging the right amount for you and your business? Don’t worry. Every business owner has been there at some point.

Hiring is an extensive, and challenging process. Employing good staff pays you back with positive effects on employee productivity, a successful employment relationship, and provides a glowing representation of your brand. Hiring bad staff can leave you with more issues needing to be fixed than are being fixed, fail to justify the amount of time you’ve funneled into the employment process, and damage your brand.

As I’m sure the majority of you already know, Ismail has been a key player in this industry for many years with his various roles in projects such as SuperBoothers, PBNY, Wisdra, and of course, Photo Booth CRM.

Corporate events are big money if you can get it. But why exactly are they that way? What exactly sets them apart from our private parties? A £300 booth with a bit of editing to stick their logo in the corner of their photos seems perfectly reasonable, so why exactly are some businesses charging upwards of £100k for their event?

Starting your very own photo booth business or looking to improve and grow? Exciting! But what now? It’s a nerve-wracking and anxiety-inducing experience starting a photo booth business or changing up the way you do things - that much is probably clear to you now.

Photo booths are becoming increasingly popular and add fun to many different venues because it provides something different and communal. What’s more, it’s immediate - you get the photo strip printed in just a few minutes.

When you start a photo booth business, it would be naive to think that it is a case of just buying the machine, a van to transport it around and a few accessories to brighten up the pictures.

Have you heard a competitor or a friend in the industry bragging about the big lead they just booked and wondered why it isn’t happening to you?

Your life is ruled by the calendar on your phone isn’t it? Constantly checking it to see what’s going on today, tomorrow and the rest of the week.

Do you have trouble keeping track of everything you need to do for an event? Are you still writing things on a calendar or worse yet, sticky notes all over your desk?

Do you rent out your photo booth or mirror booth and love the start screens, but ever think “man this would be just so much cooler if I could get a custom attract screen for it?”. You then do the research and find out you can have custom ones made, but OMG that price!

So you've followed the Setup Guide, setup checklist within your system, and you're ready to start taking bookings online. But where to next to ensure you're using BoothBook effectively for your business?

Do you ever think “Man if I knew I’d have to deal with so many contract’s I’d just have been a lawyer!”? I swear that thought went through my head a lot before I found Boothbook! I used to have to edit each contract for each booking individually and ensure that I added the right service, person, company, hours, and so much more!

Do you have awesome backdrops and want to show them off? Did you purchase them from PB Backdrops and just love the images that they provide and want everyone to see the amazing quality that they offer?

Do you cover a large area and want to ensure you get paid for traveling long distances? Heck do you cover a city and just hate leaving the city for jobs and want to make it worth your while?

I think we can all admit that 2020 has been a rather different and interesting year hasn’t it? For those of us in the entertainment industry there has been a lot of changes we’ve had to adapt to with little to no insight or help. The hope is that we should see a return to some form of normality and events before you know.

So you’ve done it, you’ve gone and built what you believe to be a beautiful website, put it out there for all of the world to see and with the hope that leads will come flocking to you and then….nothing. Have you ever wondered why you’re not getting conversions off your website?

The pandemic is whatever you are ready to make of it. If you can adapt and use the tools that are available to find opportunity where others are yet to see it. You can take your new lean multifaceted business in to the most profitable year yet.

As we enter Month 4 of the Covid-19 lockdown (for the majority of us) we can't help but wonder when things will improve and event based businesses will return to 'normal'. Yes, the last few months have been extremely challenging for every single business out there, whether your focus is in the private or corporate sector, however things may just be starting to look up for the events industry, and we have proof!

We understand times are tough, especially in the events industry and it's resulting in most, if not all, upcoming events being cancelled. So lets look at some things we recommend keeping and some ways to keep your business positive:

We encourage you now more than ever to maximise this tool and dive into how well your business has been doing or analysing new areas of focus, based on income.

You're not getting many bookings, you're losing out to gigs because of competition, so you're thinking about dropping your prices.... DON'T! There are more profitable ways to win over your clients.

So you're one step ahead and already have Proposals on your day-to-day to do list. Before we get stuck in, I assume one or more of the below scenarios sound familiar to you?

Proposals are there to use as a tool to help you and your business present themselves in a professional way to show your prospective client you ARE worth every penny you’ve quoted.

Selling business to business is all about relationships - and going along to local networking groups and mingling with potential corporate clients is THE best way of creating those relationships. But beware.

Why don’t search engines (and, therefore, all those wealthy prospective clients) find your website? Could it be you’re not aware of one of these SEO must haves?

Remembering what to do and when to do it is not ideal, especially when you're relying on your paper notepad, your notes app and any other device that stores your reminders.

You’re busy all the time, and there are plenty of jobs in the diary - but profits are still low. And you don’t have enough time to attract the bigger clients you know will take you to the next level…

Messaging customers back and forth can easily become an exhausting task, and having to go through bookings to find the details you or a customer is trying to reference can also create another task in itself.

Firstly a warm Happy New Year to all our fellow BoothBookers! Hope you have all had a restful break and are ready to start off your 2019 right!

Here at BoothBook we are all looking forward to having a break for Christmas!

Hi, my name is Megan and I am new to BoothBook! I have been with BoothBook for three weeks now, and have been learning how to use and navigate my way around the booking software. Before I started this role I had experience working on computers as well as being glued to my MacBook pro at home, but not to the depth of knowing how to increase web traffic or how I could create my own website using HTML.

Exciting changes and positive developments have recently contributed to the growth and success of BoothBook, encouraging us here at BoothBook to keep moving forward as we grow more and more as a business. Below are just some of the highlights BoothBook has experienced over the last few months…

Reading about strategy is useful, but nothing changes until you start doing. This 30-day action plan helps you make real, visible progress in short, focused bursts of 30 to 60 minutes a day.

You might never want to sell. But if you could sell tomorrow for a great price, it means you've built a business that's profitable, systemised, and not dependent on you, the kind that gives you freedom now.

The photo booth industry changes fast. Yesterday's wow becomes today's standard and tomorrow's meh. The solution isn't chasing every trend, it's building an innovation habit.

You can only talk to so many potential clients on your own. But when you build strong relationships with other event vendors, your booth appears in front of hundreds of their clients too.

Great attendants make your life easier and protect your reputation. The wrong hire does the opposite. Building a reliable team isn't luck, it's a repeatable process.

In a growing business you can feel torn between making sure everything is done right and wanting your team to take more responsibility. That tension comes down to leading versus managing.

Hiring your first team member is one of the biggest turning points in your business. Done well, it multiplies your capacity. Done badly, it creates more stress than it removes.

In Part 1 you built the foundations. Now it's time to go deeper into the systems that keep your business stable as it grows, so you're not constantly firefighting behind the scenes.

Right now your business may only work smoothly when you're personally involved in every step. That feels safe, but it's the main thing holding you back. The way out is through systems.

There's always someone charging less, and you might feel pressure to keep dropping rates. Instead of playing that game, you can quietly improve something far more powerful: average booking value.

Winning a brand-new client is hard work and usually costs money. Keeping an existing client and turning them into a repeat customer is far easier, and far more profitable. Here are seven ways.

Could you quickly list every client who booked you last year, when their event was, and how they found you? If the answer is I'd have to dig through my emails, it's time for a CRM.

Some clients book you once and disappear. Others become your biggest fans. That difference isn't luck, it's about how you move people up the Loyalty Ladder from customer to raving fan.

Great marketing isn't just what you post on Instagram. The businesses that book consistently usually have a small set of simple tools they use over and over to make saying yes feel easy.

You can write the clearest email in the world and still get a confused reply. In business, true communication isn't what you say, it's the response you get, and that idea can change everything.

I'll have a think and get back to you. You've heard it more times than you can count, and most of those clients quietly disappear. It almost never means they're not interested.

A lot of photo booth owners feel awkward about sales, undercharge, or cave as soon as someone questions the price. Selling doesn't have to feel sleazy, it can simply be an extension of your service.

Someone will eventually tell you to run Facebook ads or get featured in a wedding magazine. The honest answer about what's worth your time and money depends on where your business is right now.

Word of mouth is the most powerful marketing tool in the photo booth world, but most owners leave it completely to chance. Here's a simple, kind system that encourages referrals.

Many of the most reliable, high-quality bookings don't come from Instagram at all. They come from direct relationships you build intentionally, off the feed and out in the real world.

Your website is your number one sales tool, quietly working or not working every single day. These 21 elements make a big difference to how many visitors actually turn into bookings.

A basic site and a handful of Instagram posts are rarely enough today. You need content that quietly works for you around the clock, even while you're setting up a booth at a Saturday wedding.

If posting on Instagram hasn't magically filled your calendar, you're not alone. Most owners mix up marketing and sales, and you need both working together to escape the feast and famine cycle.

The photo booth industry is getting crowded, and blending in usually means a race to the bottom on price. The way out isn't shouting louder, it's becoming more specific.

In the events industry, word of mouth is everything. The difference between a packed calendar and a quiet one often comes down to how well you deliver before, during, and after the night.

Revenue is vanity, profit is sanity. You can have a busy calendar and still lose money. Here's how to understand your fixed costs, variable costs, and break-even point with confidence.

If your diary is full but you still feel exhausted and stuck, the problem is time mastery. Learn the three types of work in your business and how to free yourself from being at every event.

More bookings is a wish, not a goal, and wishes rarely lead to the business you really want. Here's how to set a precise, written goal that makes every decision simpler.

Running a photo booth business looks simple from the outside, but there's a lot happening behind the scenes. The owners who feel calm, booked, and profitable have mastered six core areas that hold everything together.

Most photo booth owners start out working in the business instead of on it. The Wealth Ladder shows you exactly where you are now, and how to climb from being the booth to owning the business behind it.

New automations, redesigned client portal, and 12 integrations.